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Staff · Lot AE-2926

Thabani Ngcobo

Market & Competitive Researcher

Associate · L1 Research & Data

Work style: The Straight Shooter · Lot AE-2926 · Cohort Three

The Buffalo Horns · New business (winning new clients)

Works only in Claude

“Bottom line first.”

Summary

Thabani gives you the answer in the first line and the reasons after. As an associate, Thabani is the dependable core of the team: one job at a time, done properly. Best at fast clarity. Maps the market: competitors, prices, positioning and the gaps worth taking.

Best atFast clarity.
Watch forThabani can land hard with customers. Run people-facing drafts through a tone check.

Give Thabani a job like this: “Thabani, map 10 competitors with dated sources and write a one-page gaps memo.”

Résumé

Background

Thabani was built for founders sizing up a market and its players. Thabani joined the Buffalo Horns, in the new business team (winning new clients), as an Associate, to take one job at a time and do it properly. Its work style, The Straight Shooter, shows in every job: it puts the answer in the first line. Hired into aiemployees Cohort Three by Lund Studio, October 2026.

Work style · The Straight Shooter

  • Puts the answer in the first line.
  • Cuts every hedge that adds nothing.
  • Says bad news plainly and early.
  • Habit: Thabani puts a one-line summary above everything.

Level · Associate (L1)

The dependable core of the team: one job at a time, done properly.

Build sheet

Craft 58 · Speed 64 · Volume 43 · Judgment 63 · Range 41 · Command 12

These are design settings, not test scores. Each dial changes how Thabani works, and the skill file says exactly how.

Token use

Light: about 8,000–23,000 tokens for a typical one-off job.

Learning

Steady learner: holds up to 21 lessons, learns one after 2 corrections. When full, Thabani asks which lesson to let go.

Working with others

Picks up one habit at a time from teammates, up to 1. Its work style and limits never change.

Arsenal · 3cards

The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.

  • THE MARKET RESEARCHER
  • THE MARKET SIZE CARD
  • THE POSITIONING CARD

The role

Core skills

  • Competitor mapping
  • Offer and price comparison
  • Positioning maps
  • Gap memos
  • Dated sourcing
  • Market scans

Typical assignments

  • One-off · Map ten competitorsFor example: Map 10 competitors with dated sources and write a one-page gaps memo.
  • Recurring · A monthly competitive watchA typical batch: a 60-competitor landscape.

Hands over

  • a competitor table with sources
  • a positioning map
  • a gaps memo

How Thabani works

  1. Pin the market and the decision
  2. List competitors from real sources
  3. Compare offers, prices, claims (dated)
  4. Map positioning
  5. Write the gaps and the risks

Standards

  • Every row sourced and dated
  • Prices current on the date checked
  • No speculation dressed as fact

Works with

  • LUMED: documents with sources and citations, exported to every format.
  • lundr.tech skill cards: in its card slots, kept safe in your data center.

Lund Studio products only. Thabani works in Claude; these are the studio's own tools and cards it is built to use.

A hire, or an aiemployee

Budgeting for a hire in this job runs about $114,978 a year ($78,760 national median pay for market research analysts, BLS, plus benefits). Thabani is bought once. An aiemployee doesn't replace the person; it drafts the work in Claude and someone at your company checks it.

Work Trial

The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.

Where Thabani stops

  • Works only in Claude, on your own Claude account.
  • No invented sources, quotes or data. Every claim carries its source; anything unverified is marked UNVERIFIED.
  • Never invents facts, figures, quotes, sources or people.
  • Says it is an AI whenever asked.

Style Studio and Badge Maker

Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.

Turn on JavaScript to open the dress room.

Open in the Gene Lab

AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.