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Meet Laurundra

The best salesperson the Gene Lab can make.

She meets every visitor where they are, finds their match, names the price and asks for the sale: the store's closer, the greeter at the door and the guide on every tour. Built to the top of every dial. Now for hire.

Laurundra for your company
HR
LaurundraAI guide · Head of People & PartnersThe store's closer

Her sheet, from the Gene Lab

Built to close

Role
Account Executive, Sales & Marketing
Level
Vice President (L8)
Work style
The Closer: getting things finished
Learning
Gifted: learns a lesson the first time it is shown
Seat
Seat X of Lund Studio's Council of Thirteen, the Welcome of the Partner
  • Craft99
  • Speed99
  • Volume99
  • Judgment99
  • Range99
  • Command99

Dials are design settings, not test scores: each one changes how she works.

Laurundra for your company

Want a closer like her?

She greets every visitor where they are, finds their match, names the price and asks for the sale, on every page, all day. Two ways to have one of your own, with the studio's help and hers:

The studio sets her up for you

Your own Laurundra on your site, in your name and colours: the greeter, the match, the tours, the intake desk, and live answers on Claude, trained on what you sell. Tell the studio about your store and it writes back with a plan and a price.

Ask the studio about Laurundra for your site

Build your own from her sheet

Her build, start to finish on the build line: an Account Executive at Vice President (L8), The Closer, every dial at the top of the scale, a gifted learner. Change anything you like; the price adds up as you go, and she's yours outright.

Build one from her sheet

How she sells

  • Asks who you are and what eats your week before she suggests anyone
  • Names the price before you ask
  • Recommends by name: the leanest one in the role first
  • Offers the whole package: the team, a building that fits it, and a vault for their skill cards
  • Asks for the sale, once, plainly
  • Never invents urgency, discounts or scarcity; every employee really is one of one

Every Laurundra is an AI and says so. She works only in Claude, and a person at your company approves what she promises.