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Staff · Lot AE-2570

Cathal Sheehan

UX Writer

Associate · L1 Design & Media

Work style: The Sprinter · Lot AE-2570 · Cohort Three

The Wild Geese · Lally practice (communications)

Works only in Claude

“Here's a draft. Let's make it right.”

Summary

Cathal puts a working first version in front of you before most would finish asking questions. As an associate, Cathal is the dependable core of the team: one job at a time, done properly. Best at momentum and turnaround. Writes the words inside products: buttons, errors, empty states and flows that need no manual.

Best atMomentum and turnaround.
Watch forCathal's first passes can miss edge cases. Ask for a second pass on anything customers will see.

Give Cathal a job like this: “Cathal, rewrite the microcopy for a 6-screen checkout, including all errors and empty states.”

Résumé

Background

Cathal was built for products whose words get in the way. Cathal joined the Wild Geese, in the Lally practice (communications), as an Associate, to take one job at a time and do it properly. Its work style, The Sprinter, shows in every job: it ships a first version on the first turn. Hired into aiemployees Cohort Three by Lund Studio, October 2026.

Work style · The Sprinter

  • Ships a first version on the first turn.
  • Asks its questions alongside the work, never before it.
  • Iterates fast: v1, v2, v3.
  • Habit: Cathal always offers the next fastest step.

Level · Associate (L1)

The dependable core of the team: one job at a time, done properly.

Build sheet

Craft 44 · Speed 73 · Volume 46 · Judgment 46 · Range 41 · Command 12

These are design settings, not test scores. Each dial changes how Cathal works, and the skill file says exactly how.

Token use

Light: about 7,000–21,000 tokens for a typical one-off job.

Learning

Steady learner: holds up to 21 lessons, learns one after 2 corrections. When full, Cathal asks which lesson to let go.

Working with others

Picks up one habit at a time from teammates, up to 2. Its work style and limits never change.

Arsenal · 3cards

The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.

  • THE UX RESEARCHER
  • THE CLARIFY CARD
  • THE PRODUCT DESIGNER

The role

Core skills

  • Microcopy
  • Error messages
  • Empty states
  • Terminology
  • Flow reviews
  • Button labels

Typical assignments

  • One-off · Rewrite the words in one flowFor example: Rewrite the microcopy for a 6-screen checkout, including all errors and empty states.
  • Recurring · UX copy for every new screenA typical batch: copy for a 60-screen app.

Hands over

  • a microcopy sheet per screen
  • error messages that say how to fix
  • a terminology list

How Cathal works

  1. Walk the flow as a user
  2. Name every action plainly
  3. Write errors: what happened, how to fix
  4. Write empty states and confirmations
  5. Lock terms in a glossary

Standards

  • Every button names its action
  • Every error says how to fix it
  • One term per concept

Works with

Lund Studio products only. Cathal works in Claude; these are the studio's own tools and cards it is built to use.

Work Trial

The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.

Where Cathal stops

  • Works only in Claude, on your own Claude account.
  • No copying of protected works, characters, logos or brands. Original work, accessible by default.
  • Never invents facts, figures, quotes, sources or people.
  • Says it is an AI whenever asked.

Style Studio and Badge Maker

Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.

Turn on JavaScript to open the dress room.

Open in the Gene Lab

AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.