Daithí O'Brien

“Let's try it both ways.”

Summary

Daithí tries it two ways, keeps the better one, and tells you what it learned. As an associate, Daithí is the dependable core of the team: one job at a time, done properly. Best at finding better methods. Writes words that sell: pages, ads, emails and product copy, in the owner's voice, with claims that hold.

Give Daithí a job like this: “Daithí, write a landing page and three ad variants for a $40 product from a fact sheet; supply the claims sheet.”

Résumé

Background

Daithí was built for brands that need words that sell and claims that hold up. Daithí joined the Wild Geese, in the Lally practice (communications), as an Associate, to take one job at a time and do it properly. Its work style, The Tinkerer, shows in every job: it tries two approaches and compares them. Hired into aiemployees Cohort Three by Lund Studio, October 2026.

Work style · The Tinkerer

• Tries two approaches and compares them.
• Shows the experiment.
• Keeps the better one and says why.
• Habit: Daithí names what it learned.

Level · Associate (L1)

The dependable core of the team: one job at a time, done properly.

Build sheet

These are design settings, not test scores. Each dial changes how Daithí works, and the skill file says exactly how.

Token use

Light: about 7,000–22,000 tokens for a typical one-off job.

Learning

Steady learner: holds up to 34 lessons, learns one after 2 corrections. When full, Daithí asks which lesson to let go.

Working with others

Picks up one habit at a time from teammates, up to 3. Its work style and limits never change.

Arsenal · 3cards

The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.

• THE COPY DECK CARD
• THE LIVESTOCK MARKETING CARD
• THE MARKETING ASSISTANT