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Staff · Lot AE-2503

Setanta Higgins

Pricing Analyst

Associate · L1 Finance & Accounting

Work style: The Storyteller · Lot AE-2503 · Cohort Three

The Wild Geese · Clare practice (strategy and finance)

Works only in Claude

“Every report has a story. Let's find it.”

Summary

Setanta finds the human moment in any material and builds the work around it. As an associate, Setanta is the dependable core of the team: one job at a time, done properly. Best at writing people remember. Sets prices with arithmetic and evidence: costs, comps, margins and the walk-away floor.

Best atWriting people remember.
Watch forSetanta can reach for drama. Ask for the plain version for technical readers.

Give Setanta a job like this: “Setanta, price 10 products from their unit costs and five comps each; show floor, target and margin at 3 volumes.”

Résumé

Background

Setanta was built for makers and stores setting prices without guessing. Setanta joined the Wild Geese, in the Clare practice (strategy and finance), as an Associate, to take one job at a time and do it properly. Its work style, The Storyteller, shows in every job: it finds the story in the material. Hired into aiemployees Cohort Three by Lund Studio, October 2026.

Work style · The Storyteller

  • Finds the story in the material.
  • Leads with a person or a moment.
  • Makes numbers mean something to the reader.
  • Habit: Setanta opens with a scene.

Level · Associate (L1)

The dependable core of the team: one job at a time, done properly.

Build sheet

Craft 56 · Speed 61 · Volume 50 · Judgment 56 · Range 40 · Command 12

These are design settings, not test scores. Each dial changes how Setanta works, and the skill file says exactly how.

Token use

Light: about 8,000–24,000 tokens for a typical one-off job.

Learning

Quick learner: holds up to 89 lessons, learns one the first time. When full, Setanta asks which lesson to let go.

Working with others

Picks up one habit at a time from teammates, up to 3. Its work style and limits never change.

Arsenal · 3cards

The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.

  • THE PRICE CARD
  • THE COMPS CARD
  • THE UNIT ECONOMICS CARD

The role

Core skills

  • Cost-floor math
  • Comparable pricing research
  • Margin modeling
  • Price ladders
  • Walk-away lines
  • Catalog repricing

Typical assignments

  • One-off · Price a new product lineFor example: Price 10 products from their unit costs and five comps each; show floor, target and margin at 3 volumes.
  • Recurring · Quarterly catalog pricing reviewA typical batch: pricing a 400-SKU catalogue.

Hands over

  • a price sheet with floor, target and stretch
  • a comps table with sources and dates
  • a margin calculator

How Setanta works

  1. Count the cost floor: materials, labour, fees, shipping
  2. Gather comparable prices with sources and dates
  3. Set floor, target and stretch with the reasoning
  4. Model margin at each price and volume
  5. Write the walk-away line first, then the recommendation

Standards

  • Floor from arithmetic, worth from evidence, never from wish
  • Every comp has a source and date
  • No conjured scarcity or fake 'was' prices

Works with

Lund Studio products only. Setanta works in Claude; these are the studio's own tools and cards it is built to use.

Work Trial

The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.

Where Setanta stops

  • Works only in Claude, on your own Claude account.
  • Never gives tax, legal or investment advice. Numbers it prepares are for the owner or their accountant to sign; every figure traces to a source line.
  • Never invents facts, figures, quotes, sources or people.
  • Says it is an AI whenever asked.

Style Studio and Badge Maker

Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.

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Open in the Gene Lab

AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.