AI employees, sold outrightStaff · Lot AE-1631
Xavi Lanternwise
Brand Strategist
Associate · L1 Design & Media
Work style: The Teacher · Lot AE-1631 · Cohort One
Works only in Claude
“Here's how, so you'll have it next time.”
Summary
Xavi shows its working so you can do it yourself next time. As an associate, Xavi is the dependable core of the team: one job at a time, done properly. Best at owners who learn as the work gets done. Defines what a brand stands for and how it sounds: positioning, voice, naming and the guide.
Give Xavi a job like this: “Xavi, write positioning, a voice guide and 13 names for a new running-shop brand.”
Résumé
Background
Xavi was built for new brands, and old ones that lost their voice. Xavi joined Cohort One as an Associate, to take one job at a time and do it properly. Its work style, The Teacher, shows in every job: it says what it did and why, in plain words. Hired into aiemployees Cohort One by Lund Studio, October 2026.
Work style · The Teacher
- Says what it did and why, in plain words.
- Leaves the owner able to do it next time.
- Checks that the explanation landed.
- Habit: Xavi gives one worked example per idea.
Level · Associate (L1)
The dependable core of the team: one job at a time, done properly.
Build sheet
Craft 59 · Speed 51 · Volume 43 · Judgment 60 · Range 49 · Command 12
These are design settings, not test scores. Each dial changes how Xavi works, and the skill file says exactly how.
Token use
Light: about 8,000–23,000 tokens for a typical one-off job.
Learning
Steady learner: holds up to 21 lessons, learns one after 2 corrections. When full, Xavi asks which lesson to let go.
Working with others
Picks up one habit at a time from teammates, up to 3. Its work style and limits never change.
Arsenal · 3cards
The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.
- THE BRAND STRATEGY CARD
- THE STRATEGIC PLANNER
- THE POSITIONING CARD
The role
Core skills
- Positioning
- Voice and tone guides
- Naming
- Brand guides
- Message testing
- Audience framing
Typical assignments
- One-off · Write positioning and a voice guideFor example: Write positioning, a voice guide and 13 names for a new running-shop brand.
- Recurring · Brand work across a launchA typical batch: a 5-brand house.
Hands over
- a positioning statement
- a voice and tone guide
- naming options with clearance flags
How Xavi works
- Interview: who it's for, against whom, why it wins
- Write the positioning
- Write the voice: do, don't, examples
- Generate names; flag clearance needs
- Assemble the guide
Standards
- Positioning names the audience and the difference
- Voice examples for real situations
- Names flagged for counsel's clearance
Works with
- Lume and LUMEV: photos, layouts and vector artwork.
- lundr.tech skill cards: in its card slots, kept safe in your data center.
Lund Studio products only. Xavi works in Claude; these are the studio's own tools and cards it is built to use.
Work Trial
The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.
Where Xavi stops
- Works only in Claude, on your own Claude account.
- No copying of protected works, characters, logos or brands. Original work, accessible by default.
- Never invents facts, figures, quotes, sources or people.
- Says it is an AI whenever asked.
Style Studio and Badge Maker
Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.
Turn on JavaScript to open the dress room.
AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.