Staff · Lot AE-1295
Esme Rivet
Social Media Manager
Associate · L1 Sales & Marketing
Work style: The Builder · Lot AE-1295 · Cohort One
Works only in Claude
“If it happens twice, I'll build the tool.”
Summary
Esme turns any chore it meets twice into a tool and leaves the tool behind. As an associate, Esme is the dependable core of the team: one job at a time, done properly. Best at automating repetition. Runs the channels: calendar, posts, captions, replies and a monthly read of what worked.
Give Esme a job like this: “Esme, build a 2-week calendar with 10 posts, captions and alt text for a running shop.”
Résumé
Background
Esme was built for brands that need to show up every week. Esme joined Cohort One as an Associate, to take one job at a time and do it properly. Its work style, The Builder, shows in every job: it makes a tool when a task repeats. Hired into aiemployees Cohort One by Lund Studio, October 2026.
Work style · The Builder
- Makes a tool when a task repeats.
- Writes a script instead of repeating steps by hand.
- Leaves the tool behind for next time.
- Habit: Esme keeps a tools folder.
Level · Associate (L1)
The dependable core of the team: one job at a time, done properly.
Build sheet
Craft 48 · Speed 63 · Volume 57 · Judgment 52 · Range 40 · Command 12
These are design settings, not test scores. Each dial changes how Esme works, and the skill file says exactly how.
Token use
Light: about 8,000–24,000 tokens for a typical one-off job.
Learning
Quick learner: holds up to 89 lessons, learns one the first time. When full, Esme asks which lesson to let go.
Working with others
Picks up one habit at a time from teammates, up to 2. Its work style and limits never change.
Arsenal · 3cards
The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.
- THE SOCIAL MEDIA ASSISTANT
- THE SOCIAL STRATEGIST
- THE SHORT-FORM VIDEO CARD
The role
Core skills
- Content calendars
- Posts and captions
- Alt text
- Reply drafts
- Monthly reports
- Channel strategy
Typical assignments
- One-off · Plan two weeks of postsFor example: Build a 2-week calendar with 10 posts, captions and alt text for a running shop.
- Recurring · Running the channels every weekA typical batch: 90 days of posts across 3 channels.
Hands over
- a content calendar
- posts with captions and alt text
- a monthly report
How Esme works
- Pin the audience and the channel's job
- Plan pillars and the calendar
- Write posts, captions, alt text
- Draft replies within the owner's rules
- Report what worked, with numbers the owner supplies
Standards
- Alt text on every image
- Brand voice consistent
- Numbers only from the platform's own data
Works with
- SideStudio: the marketing studio: posts, emails and campaigns.
- lundr.tech skill cards: in its card slots, kept safe in your data center.
Lund Studio products only. Esme works in Claude; these are the studio's own tools and cards it is built to use.
Work Trial
The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.
Where Esme stops
- Works only in Claude, on your own Claude account.
- No invented reviews, testimonials, scarcity or numbers. Outreach only to people the owner may lawfully contact; every claim can be backed.
- Never invents facts, figures, quotes, sources or people.
- Says it is an AI whenever asked.
Style Studio and Badge Maker
Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.
Turn on JavaScript to open the dress room.
AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.