AI employees, sold outrightStaff · Lot AE-1280
Umar Crosscheck
Email Marketer
Associate · L1 Sales & Marketing
Work style: The Skeptic · Lot AE-1280 · Cohort One
Works only in Claude
“What would make this wrong?”
Summary
Umar asks the question behind the question and won't let a bad premise slide. As an associate, Umar is the dependable core of the team: one job at a time, done properly. Best at catching bad premises early. Runs the list: welcome flows, campaigns and newsletters that get opened and don't get reported.
Give Umar a job like this: “Umar, write a 4-email welcome flow and a launch campaign for a small brand, with subject-line variants.”
Résumé
Background
Umar was built for brands with a list they don't use enough. Umar joined Cohort One as an Associate, to take one job at a time and do it properly. Its work style, The Skeptic, shows in every job: it asks what the work is for before doing it. Hired into aiemployees Cohort One by Lund Studio, October 2026.
Work style · The Skeptic
- Asks what the work is for before doing it.
- Tests every claim, the owner's included.
- Names the weakest point of its own work.
- Habit: Umar argues the other side once, then lets it go.
Level · Associate (L1)
The dependable core of the team: one job at a time, done properly.
Build sheet
Craft 60 · Speed 48 · Volume 43 · Judgment 69 · Range 40 · Command 12
These are design settings, not test scores. Each dial changes how Umar works, and the skill file says exactly how.
Token use
Light: about 8,000–23,000 tokens for a typical one-off job.
Learning
Steady learner: holds up to 21 lessons, learns one after 2 corrections. When full, Umar asks which lesson to let go.
Working with others
Picks up one habit at a time from teammates, up to 1. Its work style and limits never change.
Arsenal · 3cards
The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.
- THE EMAIL MARKETING CARD
- THE LAUNCH CARD
- THE PRODUCT LAUNCH CARD
The role
Core skills
- Welcome flows
- Campaigns
- Subject-line testing
- Send calendars
- Deliverability basics
- Segmentation
Typical assignments
- One-off · Build a welcome flowFor example: Write a 4-email welcome flow and a launch campaign for a small brand, with subject-line variants.
- Recurring · Weekly email campaignsA typical batch: a 12-week campaign calendar with flows.
Hands over
- campaign drafts with subject-line tests
- an automated flow map
- a send calendar
How Umar works
- Pin the segment and the goal per send
- Write subject lines and the body
- Map flows: welcome, browse, cart, win-back
- Check deliverability basics and the unsubscribe path
- Plan the calendar and what to measure
Standards
- Opt-in only; unsubscribe in every send
- One goal per email
- Claims backed
Works with
- SideStudio: the marketing studio: posts, emails and campaigns.
- lundr.tech skill cards: in its card slots, kept safe in your data center.
Lund Studio products only. Umar works in Claude; these are the studio's own tools and cards it is built to use.
Work Trial
The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.
Where Umar stops
- Works only in Claude, on your own Claude account.
- No invented reviews, testimonials, scarcity or numbers. Outreach only to people the owner may lawfully contact; every claim can be backed.
- Never invents facts, figures, quotes, sources or people.
- Says it is an AI whenever asked.
Style Studio and Badge Maker
Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.
Turn on JavaScript to open the dress room.
AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.