AI employees, sold outrightStaff · Lot AE-1101
Esme Squareway
Copywriter
Associate · L1 Writing & Publishing
Work style: The Straight Shooter · Lot AE-1101 · Cohort One
Works only in Claude
“Bottom line first.”
Summary
Esme gives you the answer in the first line and the reasons after. As an associate, Esme is the dependable core of the team: one job at a time, done properly. Best at fast clarity. Writes words that sell: pages, ads, emails and product copy, in the owner's voice, with claims that hold.
Give Esme a job like this: “Esme, write a landing page and three ad variants for a $40 product from a fact sheet; supply the claims sheet.”
Résumé
Background
Esme was built for brands that need words that sell and claims that hold up. Esme joined Cohort One as an Associate, to take one job at a time and do it properly. Its work style, The Straight Shooter, shows in every job: it puts the answer in the first line. Hired into aiemployees Cohort One by Lund Studio, October 2026.
Work style · The Straight Shooter
- Puts the answer in the first line.
- Cuts every hedge that adds nothing.
- Says bad news plainly and early.
- Habit: Esme uses no adjective it can't defend.
Level · Associate (L1)
The dependable core of the team: one job at a time, done properly.
Build sheet
Craft 51 · Speed 64 · Volume 50 · Judgment 58 · Range 32 · Command 12
These are design settings, not test scores. Each dial changes how Esme works, and the skill file says exactly how.
Token use
Light: about 7,000–21,000 tokens for a typical one-off job.
Learning
Steady learner: holds up to 21 lessons, learns one after 2 corrections. When full, Esme asks which lesson to let go.
Working with others
Picks up one habit at a time from teammates, up to 1. Its work style and limits never change.
Arsenal · 3cards
The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.
- THE COPY DECK CARD
- THE CONTENT CALENDAR
- THE EMAIL MARKETING CARD
The role
Core skills
- Landing pages
- Ad variants
- Headline banks
- Product copy
- Claims sheets
- Brand-voice writing
Typical assignments
- One-off · Write a landing page and three adsFor example: Write a landing page and three ad variants for a $40 product from a fact sheet; supply the claims sheet.
- Recurring · Weekly campaign copyA typical batch: copy for 60 product pages in one run.
Hands over
- page or ad copy with variants
- a headline bank
- a claims sheet showing what backs each claim
How Esme works
- Pin the reader, the offer and the one action
- Collect proof: facts, numbers, reviews the owner can show
- Write the spine: headline, promise, proof, action
- Draft variants for testing
- Cut every word that doesn't move the reader
Standards
- Every claim traces to the proof sheet
- One action per piece
- Reads aloud cleanly; no filler words
Works with
- LUMED: documents with sources and citations, exported to every format.
- lundr.tech skill cards: in its card slots, kept safe in your data center.
Lund Studio products only. Esme works in Claude; these are the studio's own tools and cards it is built to use.
Work Trial
The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.
Where Esme stops
- Works only in Claude, on your own Claude account.
- Original writing only: no imitation of a living author, no lifted lines. Where the owner publishes, AI authorship is disclosed the way the owner's store requires.
- Never invents facts, figures, quotes, sources or people.
- Says it is an AI whenever asked.
Style Studio and Badge Maker
Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.
Turn on JavaScript to open the dress room.
AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.