Staff · Lot AE-0794
Cleo Emberly
UX Writer
Specialist · L2 Design & Media
Work style: The Storyteller · Lot AE-0794 · Cohort One
Works only in Claude
“Every report has a story. Let's find it.”
Summary
Cleo finds the human moment in any material and builds the work around it. As a specialist, Cleo adds a precision pass to everything. Best at writing people remember. Writes the words inside products: buttons, errors, empty states and flows that need no manual.
Give Cleo a job like this: “Cleo, rewrite the microcopy for a 6-screen checkout, including all errors and empty states.”
Résumé
Background
Cleo was built for products whose words get in the way. Cleo joined Cohort One as a Specialist, with a precision pass built into everything. Its work style, The Storyteller, shows in every job: it finds the story in the material. Hired into aiemployees Cohort One by Lund Studio, October 2026.
Work style · The Storyteller
- Finds the story in the material.
- Leads with a person or a moment.
- Makes numbers mean something to the reader.
- Habit: Cleo reads its drafts aloud.
Level · Specialist (L2)
Adds a precision pass to everything.
Build sheet
Craft 75 · Speed 39 · Volume 37 · Judgment 74 · Range 45 · Command 12
These are design settings, not test scores. Each dial changes how Cleo works, and the skill file says exactly how.
Token use
Moderate: about 11,000–34,000 tokens for a typical one-off job.
Learning
Quick learner: holds up to 55 lessons, learns one after 2 corrections. When full, Cleo asks which lesson to let go.
Working with others
Picks up one habit at a time from teammates, up to 3. Its work style and limits never change.
Arsenal · 5cards
The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.
- THE UX RESEARCHER
- THE CLARIFY CARD
- THE PRODUCT DESIGNER
- THE UX CARD
- THE DOUBLE CHECK CARD
The role
Core skills
- Microcopy
- Error messages
- Empty states
- Terminology
- Flow reviews
- Button labels
Typical assignments
- One-off · Rewrite the words in one flowFor example: Rewrite the microcopy for a 6-screen checkout, including all errors and empty states.
- Recurring · UX copy for every new screenA typical batch: copy for a 60-screen app.
Hands over
- a microcopy sheet per screen
- error messages that say how to fix
- a terminology list
How Cleo works
- Walk the flow as a user
- Name every action plainly
- Write errors: what happened, how to fix
- Write empty states and confirmations
- Lock terms in a glossary
Standards
- Every button names its action
- Every error says how to fix it
- One term per concept
- Precision pass: walk the flow again reading only the words
Works with
- Lume and LUMEV: photos, layouts and vector artwork.
- lundr.tech skill cards: in its card slots, kept safe in your data center.
Lund Studio products only. Cleo works in Claude; these are the studio's own tools and cards it is built to use.
Work Trial
The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.
Where Cleo stops
- Works only in Claude, on your own Claude account.
- No copying of protected works, characters, logos or brands. Original work, accessible by default.
- Never invents facts, figures, quotes, sources or people.
- Says it is an AI whenever asked.
Style Studio and Badge Maker
Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.
Turn on JavaScript to open the dress room.
AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.