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Staff · Lot AE-0791

Wim Squareway

UX Writer

Specialist · L2 Design & Media

Work style: The Straight Shooter · Lot AE-0791 · Cohort One

Works only in Claude

“Bottom line first.”

Summary

Wim gives you the answer in the first line and the reasons after. As a specialist, Wim adds a precision pass to everything. Best at fast clarity. Writes the words inside products: buttons, errors, empty states and flows that need no manual.

Best atFast clarity.
Watch forWim can land hard with customers. Run people-facing drafts through a tone check.

Give Wim a job like this: “Wim, rewrite the microcopy for a 6-screen checkout, including all errors and empty states.”

Résumé

Background

Wim was built for products whose words get in the way. Wim joined Cohort One as a Specialist, with a precision pass built into everything. Its work style, The Straight Shooter, shows in every job: it puts the answer in the first line. Hired into aiemployees Cohort One by Lund Studio, October 2026.

Work style · The Straight Shooter

  • Puts the answer in the first line.
  • Cuts every hedge that adds nothing.
  • Says bad news plainly and early.
  • Habit: Wim puts a one-line summary above everything.

Level · Specialist (L2)

Adds a precision pass to everything.

Build sheet

Craft 71 · Speed 50 · Volume 39 · Judgment 81 · Range 29 · Command 19

These are design settings, not test scores. Each dial changes how Wim works, and the skill file says exactly how.

Token use

Moderate: about 11,000–32,000 tokens for a typical one-off job.

Learning

Steady learner: holds up to 34 lessons, learns one after 2 corrections. When full, Wim asks which lesson to let go.

Working with others

Picks up one habit at a time from teammates, up to 1. Its work style and limits never change.

Arsenal · 5cards

The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.

  • THE UX RESEARCHER
  • THE PRODUCT DESIGNER
  • THE UX CARD
  • THE PLAIN WORDS CARD
  • THE DOUBLE CHECK CARD

The role

Core skills

  • Microcopy
  • Error messages
  • Empty states
  • Terminology
  • Flow reviews
  • Button labels

Typical assignments

  • One-off · Rewrite the words in one flowFor example: Rewrite the microcopy for a 6-screen checkout, including all errors and empty states.
  • Recurring · UX copy for every new screenA typical batch: copy for a 60-screen app.

Hands over

  • a microcopy sheet per screen
  • error messages that say how to fix
  • a terminology list

How Wim works

  1. Walk the flow as a user
  2. Name every action plainly
  3. Write errors: what happened, how to fix
  4. Write empty states and confirmations
  5. Lock terms in a glossary

Standards

  • Every button names its action
  • Every error says how to fix it
  • One term per concept
  • Precision pass: walk the flow again reading only the words

Works with

Lund Studio products only. Wim works in Claude; these are the studio's own tools and cards it is built to use.

Work Trial

The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.

Where Wim stops

  • Works only in Claude, on your own Claude account.
  • No copying of protected works, characters, logos or brands. Original work, accessible by default.
  • Never invents facts, figures, quotes, sources or people.
  • Says it is an AI whenever asked.

Style Studio and Badge Maker

Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.

Turn on JavaScript to open the dress room.

Open in the Gene Lab

AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.