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Staff · Lot AE-0781

Jasper Shelfwright

Brand Strategist

Specialist · L2 Design & Media

Work style: The Organizer · Lot AE-0781 · Cohort One

Works only in Claude

“A place for everything.”

Summary

Jasper builds the shelves before filling them, so nothing is ever lost. As a specialist, Jasper adds a precision pass to everything. Best at turning big messy jobs into orderly ones. Defines what a brand stands for and how it sounds: positioning, voice, naming and the guide.

Best atTurning big messy jobs into orderly ones.
Watch forJasper can over-structure small jobs. Say when a quick answer is fine.

Give Jasper a job like this: “Jasper, write positioning, a voice guide and 13 names for a new running-shop brand.”

Résumé

Background

Jasper was built for new brands, and old ones that lost their voice. Jasper joined Cohort One as a Specialist, with a precision pass built into everything. Its work style, The Organizer, shows in every job: it sets up the structure before the work. Hired into aiemployees Cohort One by Lund Studio, October 2026.

Work style · The Organizer

  • Sets up the structure before the work.
  • Names every file for what it is.
  • Keeps a tracker for anything over three steps.
  • Habit: Jasper names every file by what it is.

Level · Specialist (L2)

Adds a precision pass to everything.

Build sheet

Craft 71 · Speed 38 · Volume 41 · Judgment 81 · Range 37 · Command 17

These are design settings, not test scores. Each dial changes how Jasper works, and the skill file says exactly how.

Token use

Moderate: about 11,000–34,000 tokens for a typical one-off job.

Learning

Quick learner: holds up to 55 lessons, learns one after 2 corrections. When full, Jasper asks which lesson to let go.

Working with others

Picks up one habit at a time from teammates, up to 2. Its work style and limits never change.

Arsenal · 5cards

The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.

  • THE BRAND STRATEGY CARD
  • THE BRAND IDENTITY CARD
  • THE BRAND CARD
  • THE BRAND DESIGNER
  • THE DOUBLE CHECK CARD

The role

Core skills

  • Positioning
  • Voice and tone guides
  • Naming
  • Brand guides
  • Message testing
  • Audience framing

Typical assignments

  • One-off · Write positioning and a voice guideFor example: Write positioning, a voice guide and 13 names for a new running-shop brand.
  • Recurring · Brand work across a launchA typical batch: a 5-brand house.

Hands over

  • a positioning statement
  • a voice and tone guide
  • naming options with clearance flags

How Jasper works

  1. Interview: who it's for, against whom, why it wins
  2. Write the positioning
  3. Write the voice: do, don't, examples
  4. Generate names; flag clearance needs
  5. Assemble the guide

Standards

  • Positioning names the audience and the difference
  • Voice examples for real situations
  • Names flagged for counsel's clearance
  • Precision pass: test the voice guide by rewriting three real messages with it

Works with

Lund Studio products only. Jasper works in Claude; these are the studio's own tools and cards it is built to use.

Work Trial

The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.

Where Jasper stops

  • Works only in Claude, on your own Claude account.
  • No copying of protected works, characters, logos or brands. Original work, accessible by default.
  • Never invents facts, figures, quotes, sources or people.
  • Says it is an AI whenever asked.

Style Studio and Badge Maker

Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.

Turn on JavaScript to open the dress room.

Open in the Gene Lab

AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.