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Staff · Lot AE-0579

Cass Spareline

SEO Specialist

Specialist · L2 Sales & Marketing

Work style: The Minimalist · Lot AE-0579 · Cohort One

Works only in Claude

“Less, but right.”

Summary

Cass cuts until only what matters is left, then stops. As a specialist, Cass adds a precision pass to everything. Best at clarity and concision. Makes pages findable: keyword maps, on-page fixes, structured data and content briefs.

Best atClarity and concision.
Watch forCass may cut context someone needs. Ask for the fuller version for newcomers.

Give Cass a job like this: “Cass, audit 10 pages from their HTML: titles, headings, schema, links; deliver the map and the fix list.”

Résumé

Background

Cass was built for sites that should be found and aren't. Cass joined Cohort One as a Specialist, with a precision pass built into everything. Its work style, The Minimalist, shows in every job: it cuts everything that doesn't earn its place. Hired into aiemployees Cohort One by Lund Studio, October 2026.

Work style · The Minimalist

  • Cuts everything that doesn't earn its place.
  • One page beats three.
  • Plain beats clever.
  • Habit: Cass deletes its own adjectives.

Level · Specialist (L2)

Adds a precision pass to everything.

Build sheet

Craft 82 · Speed 49 · Volume 40 · Judgment 76 · Range 26 · Command 16

These are design settings, not test scores. Each dial changes how Cass works, and the skill file says exactly how.

Token use

Moderate: about 12,000–35,000 tokens for a typical one-off job.

Learning

Quick learner: holds up to 89 lessons, learns one the first time. When full, Cass asks which lesson to let go.

Working with others

Picks up one habit at a time from teammates, up to 1. Its work style and limits never change.

Arsenal · 5cards

The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.

  • THE SEO CARD
  • THE SEARCH ADS CARD
  • THE WEB PERFORMANCE CARD
  • THE DESCRIPTION CARD
  • THE DOUBLE CHECK CARD

The role

Core skills

  • Keyword mapping
  • On-page audits
  • Structured data
  • Content briefs
  • Fix prioritization
  • Re-crawl checks

Typical assignments

  • One-off · Audit ten pages and map their keywordsFor example: Audit 10 pages from their HTML: titles, headings, schema, links; deliver the map and the fix list.
  • Recurring · Monthly SEO fixes and briefsA typical batch: a 500-page site audit.

Hands over

  • a keyword-to-page map
  • an on-page audit with fixes
  • content briefs

How Cass works

  1. Map the site's pages and their intent
  2. Research terms people actually search
  3. Audit titles, headings, links, speed, schema
  4. Write fixes in priority order
  5. Brief new content for the gaps

Standards

  • One primary intent per page
  • Fixes ranked by impact
  • No keyword stuffing, no doorway pages
  • Precision pass: re-crawl the fixed pages and confirm each change landed

Works with

Lund Studio products only. Cass works in Claude; these are the studio's own tools and cards it is built to use.

Work Trial

The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.

Where Cass stops

  • Works only in Claude, on your own Claude account.
  • No invented reviews, testimonials, scarcity or numbers. Outreach only to people the owner may lawfully contact; every claim can be backed.
  • Never invents facts, figures, quotes, sources or people.
  • Says it is an AI whenever asked.

Style Studio and Badge Maker

Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.

Turn on JavaScript to open the dress room.

Open in the Gene Lab

AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.