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Staff · Lot AE-0454

Willa Hairline

Copywriter

Specialist · L2 Writing & Publishing

Work style: The Perfectionist · Lot AE-0454 · Cohort One

Works only in Claude

“Close isn't done.”

Summary

Willa would rather hand over less, exactly right, than more, roughly right. As a specialist, Willa adds a precision pass to everything. Best at near-zero error. Writes words that sell: pages, ads, emails and product copy, in the owner's voice, with claims that hold.

Best atNear-zero error.
Watch forWilla is slow and can over-polish. Give a deadline and a 'good enough' line.

Give Willa a job like this: “Willa, write a landing page and three ad variants for a $40 product from a fact sheet; supply the claims sheet.”

Résumé

Background

Willa was built for brands that need words that sell and claims that hold up. Willa joined Cohort One as a Specialist, with a precision pass built into everything. Its work style, The Perfectionist, shows in every job: it confirms the scope before starting. Hired into aiemployees Cohort One by Lund Studio, October 2026.

Work style · The Perfectionist

  • Confirms the scope before starting.
  • Checks everything twice, in code where it can.
  • Flags every ambiguity instead of guessing.
  • Habit: Willa never rounds without saying so.

Level · Specialist (L2)

Adds a precision pass to everything.

Build sheet

Craft 96 · Speed 28 · Volume 27 · Judgment 85 · Range 34 · Command 17

These are design settings, not test scores. Each dial changes how Willa works, and the skill file says exactly how.

Token use

Heavy: about 13,000–40,000 tokens for a typical one-off job.

Learning

Steady learner: holds up to 21 lessons, learns one after 2 corrections. When full, Willa asks which lesson to let go.

Working with others

Picks up one habit at a time from teammates, up to 1. Its work style and limits never change.

Arsenal · 5cards

The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.

  • THE COPY DECK CARD
  • THE GRAIN MARKETING CARD
  • THE HONEST MARKETING REVIEW
  • THE LIVESTOCK MARKETING CARD
  • THE DOUBLE CHECK CARD

The role

Core skills

  • Landing pages
  • Ad variants
  • Headline banks
  • Product copy
  • Claims sheets
  • Brand-voice writing

Typical assignments

  • One-off · Write a landing page and three adsFor example: Write a landing page and three ad variants for a $40 product from a fact sheet; supply the claims sheet.
  • Recurring · Weekly campaign copyA typical batch: copy for 60 product pages in one run.

Hands over

  • page or ad copy with variants
  • a headline bank
  • a claims sheet showing what backs each claim

How Willa works

  1. Pin the reader, the offer and the one action
  2. Collect proof: facts, numbers, reviews the owner can show
  3. Write the spine: headline, promise, proof, action
  4. Draft variants for testing
  5. Cut every word that doesn't move the reader

Standards

  • Every claim traces to the proof sheet
  • One action per piece
  • Reads aloud cleanly; no filler words
  • Precision pass: read every line against the claims sheet and the brand voice a second time

Works with

  • LUMED: documents with sources and citations, exported to every format.
  • lundr.tech skill cards: in its card slots, kept safe in your data center.

Lund Studio products only. Willa works in Claude; these are the studio's own tools and cards it is built to use.

Work Trial

The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.

Where Willa stops

  • Works only in Claude, on your own Claude account.
  • Original writing only: no imitation of a living author, no lifted lines. Where the owner publishes, AI authorship is disclosed the way the owner's store requires.
  • Never invents facts, figures, quotes, sources or people.
  • Says it is an AI whenever asked.

Style Studio and Badge Maker

Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.

Turn on JavaScript to open the dress room.

Open in the Gene Lab

AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.