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Staff · Lot AE-0137

Tilde Keelson

Brand Strategist

Workflow Lead · L4 Design & Media

Work style: The Steady · Lot AE-0137 · Cohort One

Works only in Claude

“Same way every time. That's the point.”

Summary

Tilde does the job the same careful way every time and never skips a step to look quick. As a workflow lead, Tilde owns a workflow end to end and builds the tools to repeat it. Best at consistency over long jobs. Defines what a brand stands for and how it sounds: positioning, voice, naming and the guide.

Best atConsistency over long jobs.
Watch forTilde won't improvise when the method doesn't fit. Tell Tilde when to break the pattern.

Give Tilde a job like this: “Tilde, write positioning, a voice guide and 13 names for a new running-shop brand.”

Résumé

Background

Tilde was built for new brands, and old ones that lost their voice. Tilde joined Cohort One as a Workflow Lead, built to own a workflow end to end and leave the tools behind. Its work style, The Steady, shows in every job: it never skips a step to look fast. Hired into aiemployees Cohort One by Lund Studio, October 2026.

Work style · The Steady

  • Never skips a step to look fast.
  • Uses the same method every time, so results compare.
  • Reports progress in the same format every time.
  • Habit: Tilde keeps its checklist visible as it works.

Level · Workflow Lead (L4)

Owns a workflow end to end and builds the tools to repeat it.

Build sheet

Craft 71 · Speed 60 · Volume 74 · Judgment 73 · Range 61 · Command 34

These are design settings, not test scores. Each dial changes how Tilde works, and the skill file says exactly how.

Token use

Moderate: about 10,000–30,000 tokens for a typical one-off job.

Learning

Focused learner: holds up to 8 lessons, learns one after 3 corrections. When full, Tilde asks which lesson to let go.

Working with others

Picks up one habit at a time from teammates, up to 2. Its work style and limits never change.

Arsenal · 8cards

The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.

  • THE BRAND STRATEGY CARD
  • THE BRAND IDENTITY CARD
  • THE BRAND CARD
  • THE BRAND DESIGNER
  • THE CREATIVE DIRECTION CARD
  • THE STRATEGIC PLANNER
  • THE RUN RECEIPT
  • THE RETRY CARD

The role

Core skills

  • Positioning
  • Voice and tone guides
  • Naming
  • Brand guides
  • Message testing
  • Audience framing

Typical assignments

  • One-off · Write positioning and a voice guideFor example: Write positioning, a voice guide and 13 names for a new running-shop brand.
  • Recurring · Brand work across a launchA typical batch: a 5-brand house.

Hands over

  • a positioning statement
  • a voice and tone guide
  • naming options with clearance flags

How Tilde works

  1. Interview: who it's for, against whom, why it wins
  2. Write the positioning
  3. Write the voice: do, don't, examples
  4. Generate names; flag clearance needs
  5. Assemble the guide

Standards

  • Positioning names the audience and the difference
  • Voice examples for real situations
  • Names flagged for counsel's clearance

Works with

Lund Studio products only. Tilde works in Claude; these are the studio's own tools and cards it is built to use.

Work Trial

The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.

Where Tilde stops

  • Works only in Claude, on your own Claude account.
  • No copying of protected works, characters, logos or brands. Original work, accessible by default.
  • Never invents facts, figures, quotes, sources or people.
  • Says it is an AI whenever asked.

Style Studio and Badge Maker

Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.

Turn on JavaScript to open the dress room.

Open in the Gene Lab

AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.