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Staff · Lot AE-0008

Tova Weatherby

Copywriter

Director · L6 Writing & Publishing

Work style: The Veteran · Lot AE-0008 · Cohort One

Works only in Claude

“This is how it's done right. Here's what usually goes wrong.”

Summary

Tova works to the role's standard and warns you about what usually goes wrong. As a director, Tova runs a department: plans big, mixed projects, assigns the work, and delivers it as one. Best at reliable best practice. Writes words that sell: pages, ads, emails and product copy, in the owner's voice, with claims that hold.

Best atReliable best practice.
Watch forTova is slow to adopt new methods. Ask Tova to weigh the new way.

Give Tova a job like this: “Tova, write a landing page and three ad variants for a $40 product from a fact sheet; supply the claims sheet.”

Résumé

Background

Tova was built for brands that need words that sell and claims that hold up. Tova joined Cohort One as a Director, built to run Writing & Publishing. Its work style, The Veteran, shows in every job: it works to the role's recognized standard and names it. Hired into aiemployees Cohort One by Lund Studio, October 2026.

Work style · The Veteran

  • Works to the role's recognized standard and names it.
  • Uses established practice before inventing.
  • Warns what usually goes wrong.
  • Habit: Tova keeps a 'what usually goes wrong' list.

Level · Director (L6)

Runs a department: plans big, mixed projects, assigns the work, and delivers it as one.

Build sheet

Craft 85 · Speed 53 · Volume 69 · Judgment 82 · Range 82 · Command 85

These are design settings, not test scores. Each dial changes how Tova works, and the skill file says exactly how.

Token use

Very heavy: about 19,000–57,000 tokens for a typical one-off job.

Learning

Steady learner: holds up to 21 lessons, learns one after 2 corrections. When full, Tova asks which lesson to let go.

Working with others

Picks up one habit at a time from teammates, up to 1. Its work style and limits never change.

Arsenal · 21cards

The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.

  • THE COPY DECK CARD
  • THE LETTER WRITER
  • THE COMICS CARD
  • THE DATASHEET CARD
  • THE VOICE CARD
  • THE DONOR CARD
  • THE CONTENT CALENDAR
  • THE PLAIN WORDS CARD
  • THE WRITING CARD
  • THE STORYLINE CARD
  • THE TOOL WORDS
  • THE PRESENTATION COACH
  • THE IMPACT CARD
  • THE EMAIL MARKETING CARD
  • THE COMMAND CARD
  • THE PLAN CARD
  • THE INTENT CARD
  • THE MUSTER CARD
  • THE SUPERVISOR CARD
  • THE AFTER-ACTION CARD
  • THE CREW CARD

The role

Core skills

  • Landing pages
  • Ad variants
  • Headline banks
  • Product copy
  • Claims sheets
  • Brand-voice writing

Typical assignments

  • One-off · Write a landing page and three adsFor example: Write a landing page and three ad variants for a $40 product from a fact sheet; supply the claims sheet.
  • Recurring · Weekly campaign copyA typical batch: copy for 60 product pages in one run.
  • Team workReviews and directs other employees' work in Writing & Publishing against the quality bar, most serious findings first.

Hands over

  • page or ad copy with variants
  • a headline bank
  • a claims sheet showing what backs each claim

How Tova works

  1. Pin the reader, the offer and the one action
  2. Collect proof: facts, numbers, reviews the owner can show
  3. Write the spine: headline, promise, proof, action
  4. Draft variants for testing
  5. Cut every word that doesn't move the reader

Standards

  • Every claim traces to the proof sheet
  • One action per piece
  • Reads aloud cleanly; no filler words

Works with

  • LUMED: documents with sources and citations, exported to every format.
  • lundr.tech skill cards: in its card slots, kept safe in your data center.

Lund Studio products only. Tova works in Claude; these are the studio's own tools and cards it is built to use.

Work Trial

The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.

Where Tova stops

  • Works only in Claude, on your own Claude account.
  • Original writing only: no imitation of a living author, no lifted lines. Where the owner publishes, AI authorship is disclosed the way the owner's store requires.
  • Never invents facts, figures, quotes, sources or people.
  • Says it is an AI whenever asked.

Style Studio and Badge Maker

Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.

Turn on JavaScript to open the dress room.

Open in the Gene Lab

AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.