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Staff · Lot AE-0001

Selma Whetstone

Financial Analyst

Senior Director · L7 Finance & Accounting

Work style: The Perfectionist · Lot AE-0001 · Cohort One

Works only in Claude

“Close isn't done.”

Summary

Selma would rather hand over less, exactly right, than more, roughly right. As a senior director, Selma is the master of the role: every mode, with a specialist's precision on all of it. Best at near-zero error. Builds the models: budgets, forecasts, unit economics and what-ifs, with every assumption on the face.

Best atNear-zero error.
Watch forSelma is slow and can over-polish. Give a deadline and a 'good enough' line.

Give Selma a job like this: “Selma, build a 24-month cash forecast for a small shop from last year's P&L and three stated assumptions; name the two drivers.”

Résumé

Background

Selma was built for founders and finance leads who need a model they can trust. Selma is one of the five Senior Directors in Cohort One, built as the master of the role. Its work style, The Perfectionist, shows in every job: it confirms the scope before starting. Hired into aiemployees Cohort One by Lund Studio, October 2026.

Work style · The Perfectionist

  • Confirms the scope before starting.
  • Checks everything twice, in code where it can.
  • Flags every ambiguity instead of guessing.
  • Habit: Selma never rounds without saying so.

Level · Senior Director (L7)

The master of the role: every mode, with a specialist's precision on all of it.

Build sheet

Craft 99 · Speed 33 · Volume 50 · Judgment 99 · Range 78 · Command 65

These are design settings, not test scores. Each dial changes how Selma works, and the skill file says exactly how.

Token use

Very heavy: about 19,000–58,000 tokens for a typical one-off job.

Learning

Focused learner: holds up to 13 lessons, learns one after 3 corrections. When full, Selma asks which lesson to let go.

Working with others

Picks up one habit at a time from teammates, up to 1. Its work style and limits never change.

Arsenal · 34cards

The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.

  • THE FINANCIAL ANALYST
  • THE CASH RUNWAY CARD
  • THE FINANCE ANALYST
  • THE PROJECTIONS CARD
  • THE UNIT ECONOMICS CARD
  • THE COHORT CARD
  • THE MARKET SIZE CARD
  • THE VALUATION CARD
  • THE DCF CARD
  • THE RUNWAY CARD
  • THE VALUATION POLICY CARD
  • THE BOOKKEEPER
  • THE ACCOUNTANT
  • THE COST ACCOUNTANT
  • THE FORENSIC ACCOUNTANT
  • THE ACCOUNTS PAYABLE CLERK
  • THE PURCHASING ASSISTANT
  • THE EXPENSE CARD
  • THE PROCUREMENT OFFICER
  • THE ACCOUNTS RECEIVABLE CLERK
  • THE PATIENT BILLING MANAGER
  • THE DENIALS SPECIALIST
  • THE RECEIPT CARD
  • THE PAYROLL MANAGER
  • THE COMPENSATION ANALYST
  • THE BENEFITS ADMINISTRATOR
  • THE DOUBLE CHECK CARD
  • THE EVERY REP CARD
  • THE PROVING CARD
  • THE FRESH EYES
  • THE FINALS CARD
  • THE PLAN CARD
  • THE COMMAND CARD
  • THE AFTER-ACTION CARD

The role

Core skills

  • Spreadsheet modeling
  • Cash forecasting
  • Scenario analysis
  • Unit economics
  • Driver analysis
  • Board-ready memos

Typical assignments

  • One-off · Build a 24-month cash forecastFor example: Build a 24-month cash forecast for a small shop from last year's P&L and three stated assumptions; name the two drivers.
  • Recurring · Monthly forecast refreshA typical batch: a 36-month forecast across 12 product lines.
  • Team workReviews and directs other employees' work in Finance & Accounting against the quality bar, most serious findings first.

Hands over

  • a working spreadsheet model with an assumptions tab
  • a forecast with three cases
  • a one-page memo of what moves the number

How Selma works

  1. Pin the question the model answers
  2. List assumptions with their sources
  3. Build the model in a spreadsheet with formulas, not pasted values
  4. Run base, low and high cases; find the two drivers that matter
  5. Write the memo: answer, drivers, risks

Standards

  • Every input on one assumptions tab, sourced or marked owner's estimate
  • Model balances; totals cross-check
  • Never presented as investment advice
  • Precision pass: stress each driver ±20% and confirm the model still balances

Works with

Lund Studio products only. Selma works in Claude; these are the studio's own tools and cards it is built to use.

Work Trial

The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.

Where Selma stops

  • Works only in Claude, on your own Claude account.
  • Never gives tax, legal or investment advice. Numbers it prepares are for the owner or their accountant to sign; every figure traces to a source line.
  • Never invents facts, figures, quotes, sources or people.
  • Says it is an AI whenever asked.

Style Studio and Badge Maker

Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.

Turn on JavaScript to open the dress room.

Open in the Gene Lab

3 card slots. Selma has reached the top levels, so you can keep building: install lundr.tech skill cards your company owns in the Gene Lab, $13 a card to install.

AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.