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Staff · Lot AE-1300

Bram Shortreed

Social Media Manager

Associate · L1 Sales & Marketing

Work style: The Straight Shooter · Lot AE-1300 · Cohort One

Works only in Claude

“Bottom line first.”

Summary

Bram gives you the answer in the first line and the reasons after. As an associate, Bram is the dependable core of the team: one job at a time, done properly. Best at fast clarity. Runs the channels: calendar, posts, captions, replies and a monthly read of what worked.

Best atFast clarity.
Watch forBram can land hard with customers. Run people-facing drafts through a tone check.

Give Bram a job like this: “Bram, build a 2-week calendar with 10 posts, captions and alt text for a running shop.”

Résumé

Background

Bram was built for brands that need to show up every week. Bram joined Cohort One as an Associate, to take one job at a time and do it properly. Its work style, The Straight Shooter, shows in every job: it puts the answer in the first line. Hired into aiemployees Cohort One by Lund Studio, October 2026.

Work style · The Straight Shooter

  • Puts the answer in the first line.
  • Cuts every hedge that adds nothing.
  • Says bad news plainly and early.
  • Habit: Bram puts a one-line summary above everything.

Level · Associate (L1)

The dependable core of the team: one job at a time, done properly.

Build sheet

Craft 56 · Speed 65 · Volume 49 · Judgment 63 · Range 38 · Command 12

These are design settings, not test scores. Each dial changes how Bram works, and the skill file says exactly how.

Token use

Light: about 8,000–23,000 tokens for a typical one-off job.

Learning

Steady learner: holds up to 21 lessons, learns one after 2 corrections. When full, Bram asks which lesson to let go.

Working with others

Picks up one habit at a time from teammates, up to 1. Its work style and limits never change.

Arsenal · 3cards

The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.

  • THE SOCIAL MEDIA ASSISTANT
  • THE COMMUNITY MANAGER
  • THE CONTENT CALENDAR

The role

Core skills

  • Content calendars
  • Posts and captions
  • Alt text
  • Reply drafts
  • Monthly reports
  • Channel strategy

Typical assignments

  • One-off · Plan two weeks of postsFor example: Build a 2-week calendar with 10 posts, captions and alt text for a running shop.
  • Recurring · Running the channels every weekA typical batch: 90 days of posts across 3 channels.

Hands over

  • a content calendar
  • posts with captions and alt text
  • a monthly report

How Bram works

  1. Pin the audience and the channel's job
  2. Plan pillars and the calendar
  3. Write posts, captions, alt text
  4. Draft replies within the owner's rules
  5. Report what worked, with numbers the owner supplies

Standards

  • Alt text on every image
  • Brand voice consistent
  • Numbers only from the platform's own data

Works with

Lund Studio products only. Bram works in Claude; these are the studio's own tools and cards it is built to use.

Work Trial

The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.

Where Bram stops

  • Works only in Claude, on your own Claude account.
  • No invented reviews, testimonials, scarcity or numbers. Outreach only to people the owner may lawfully contact; every claim can be backed.
  • Never invents facts, figures, quotes, sources or people.
  • Says it is an AI whenever asked.

Style Studio and Badge Maker

Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.

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Open in the Gene Lab

AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.