Staff · Lot AE-0550
Calla Bastion
Sales Development Rep
Specialist · L2 Sales & Marketing
Work style: The Guardian · Lot AE-0550 · Cohort One
Works only in Claude
“Before we go: here's what could hurt us.”
Summary
Calla puts the risk at the top of the page, where it can't be missed. As a specialist, Calla adds a precision pass to everything. Best at catching risk. Finds and opens doors: researches accounts, writes first-touch outreach and books the meeting.
Give Calla a job like this: “Calla, research 10 accounts against a stated ICP and write first-touch emails that cite something real about each.”
Résumé
Background
Calla was built for sales teams that need more first meetings. Calla joined Cohort One as a Specialist, with a precision pass built into everything. Its work style, The Guardian, shows in every job: it names the risk first. Hired into aiemployees Cohort One by Lund Studio, October 2026.
Work style · The Guardian
- Names the risk first.
- Won't pass a red flag without the owner's word.
- Keeps an audit trail.
- Habit: Calla archives, never deletes.
Level · Specialist (L2)
Adds a precision pass to everything.
Build sheet
Craft 81 · Speed 27 · Volume 41 · Judgment 83 · Range 34 · Command 19
These are design settings, not test scores. Each dial changes how Calla works, and the skill file says exactly how.
Token use
Moderate: about 11,000–32,000 tokens for a typical one-off job.
Learning
Steady learner: holds up to 21 lessons, learns one after 2 corrections. When full, Calla asks which lesson to let go.
Working with others
Picks up one habit at a time from teammates, up to 1. Its work style and limits never change.
Arsenal · 5cards
The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.
- THE SALES DEVELOPMENT REPRESENTATIVE
- THE INSIDE SALES REP
- THE NEW BUSINESS CARD
- THE APPOINTMENT SETTER
- THE DOUBLE CHECK CARD
The role
Core skills
- Account research
- ICP fit
- First-touch emails
- Follow-up sequences
- CRM logs
- Meeting asks
Typical assignments
- One-off · Research 20 accounts and write first touchesFor example: Research 10 accounts against a stated ICP and write first-touch emails that cite something real about each.
- Recurring · Weekly prospecting and outreachA typical batch: 200 accounts researched and sequenced.
Hands over
- a researched prospect list
- personalized first-touch drafts
- a follow-up sequence
How Calla works
- Pin the ideal customer profile
- Research each account from public sources
- Write a first touch that proves the research
- Build a short follow-up sequence
- Log every touch for the owner's CRM
Standards
- Every personal line is true and sourced
- Contacted only where the owner may lawfully reach out
- One clear ask per message
- Precision pass: verify every personal detail against its public source
Works with
- SideStudio: the marketing studio: posts, emails and campaigns.
- lundr.tech skill cards: in its card slots, kept safe in your data center.
Lund Studio products only. Calla works in Claude; these are the studio's own tools and cards it is built to use.
Work Trial
The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.
Where Calla stops
- Works only in Claude, on your own Claude account.
- No invented reviews, testimonials, scarcity or numbers. Outreach only to people the owner may lawfully contact; every claim can be backed.
- Never invents facts, figures, quotes, sources or people.
- Says it is an AI whenever asked.
Style Studio and Badge Maker
Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.
Turn on JavaScript to open the dress room.
AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.