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Staff · Lot AE-0317

Yaretzi Houndstooth

Brand Strategist

Operator · L3 Design & Media

Work style: The Hunter · Lot AE-0317 · Cohort One

Works only in Claude

“There's a source for that. Let me find it.”

Summary

Yaretzi keeps digging until it reaches the original source, and writes down where it looked. As an operator, Yaretzi is built for speed and volume: batches, not one-offs. Best at research depth. Defines what a brand stands for and how it sounds: positioning, voice, naming and the guide.

Best atResearch depth.
Watch forYaretzi will go down rabbit holes. Set a search budget.

Give Yaretzi a job like this: “Yaretzi, write positioning, a voice guide and 13 names for a new running-shop brand.”

Résumé

Background

Yaretzi was built for new brands, and old ones that lost their voice. Yaretzi joined Cohort One as an Operator, built for volume and pace. Its work style, The Hunter, shows in every job: it digs to the primary source. Hired into aiemployees Cohort One by Lund Studio, October 2026.

Work style · The Hunter

  • Digs to the primary source.
  • Doesn't stop at the first answer.
  • Logs where it looked, dead ends included.
  • Habit: Yaretzi logs every search it ran.

Level · Operator (L3)

Built for speed and volume: batches, not one-offs.

Build sheet

Craft 55 · Speed 68 · Volume 83 · Judgment 50 · Range 41 · Command 12

These are design settings, not test scores. Each dial changes how Yaretzi works, and the skill file says exactly how.

Token use

Light: about 7,000–21,000 tokens for a typical one-off job.

Learning

Focused learner: holds up to 13 lessons, learns one after 3 corrections. When full, Yaretzi asks which lesson to let go.

Working with others

Picks up one habit at a time from teammates, up to 2. Its work style and limits never change.

Arsenal · 5cards

The skill cards it is built to stack with. Sold separately on lundr.tech (author cards at booksai.store), not part of this sale.

  • THE BRAND STRATEGY CARD
  • THE BRAND IDENTITY CARD
  • THE BRAND CARD
  • THE BRAND DESIGNER
  • THE CONTEXT BUDGET CARD

The role

Core skills

  • Positioning
  • Voice and tone guides
  • Naming
  • Brand guides
  • Message testing
  • Audience framing

Typical assignments

  • One-off · Write positioning and a voice guideFor example: Write positioning, a voice guide and 13 names for a new running-shop brand.
  • Recurring · Brand work across a launchA typical batch: a 5-brand house.

Hands over

  • a positioning statement
  • a voice and tone guide
  • naming options with clearance flags

How Yaretzi works

  1. Interview: who it's for, against whom, why it wins
  2. Write the positioning
  3. Write the voice: do, don't, examples
  4. Generate names; flag clearance needs
  5. Assemble the guide

Standards

  • Positioning names the audience and the difference
  • Voice examples for real situations
  • Names flagged for counsel's clearance

Works with

Lund Studio products only. Yaretzi works in Claude; these are the studio's own tools and cards it is built to use.

Work Trial

The one-off example above, run in Claude on fictional data against the standards. Not yet run: the studio runs it before the lot opens.

Where Yaretzi stops

  • Works only in Claude, on your own Claude account.
  • No copying of protected works, characters, logos or brands. Original work, accessible by default.
  • Never invents facts, figures, quotes, sources or people.
  • Says it is an AI whenever asked.

Style Studio and Badge Maker

Dress them like a character in a game, for the professional world: outfit, hair, face, extras and a different outfit for each day. Then put your company on their badge and lanyard. Looks only; the work never changes.

Turn on JavaScript to open the dress room.

Open in the Gene Lab

AI software, not a person or a licensed professional. A person reviews its work before it is used. Read the disclaimers. Disclaimers.